Growth Metrics Dashboard
Revenue, users, unit economics, and scaling trajectory
Key Growth Metrics
Total Users
45,230
+12.4%
Reporters
5,620
+18.2%
Monthly Revenue
$145,800
+14.3%
Cost/User
$2.45
-3.2%
Customer LTV
$487
+22%
LTV:CAC Ratio
14.3:1
✅ Healthy
Growth Targets & Performance
New Users (Month)
5040
+12.4%
Target: 5000+
Active Reporters
5620
+18.2%
Target: 8000
Monthly Revenue
$145.8K
+14.3%
Target: $200K
Premium Subscribers
2340
+22.1%
Target: 5000
B2B Clients
42
+35.7%
Target: 100
Market Coverage
38 cities
+8 cities
Target: All PNG
Revenue Streams
Consumer Premium
$49,572/month
34%
+16%
B2B Data License
$40,824/month
28%
+42%
Store Management Tools
$32,076/month
22%
+8%
Advertising/Promos
$23,328/month
16%
+11%
Customer Acquisition Efficiency
Organic Search
42%Referral Program
28%Social Media
18%Partnerships
12%24-Month Scaling Roadmap
Phase 0 (Current)
Stabilization
45,230+
Now
Phase 1
3x growth
150,000+
Month 6
Phase 2
10x total users
450,000+
Month 12
Phase 3
Market leader
1,200,000+
Month 24
Phase 4
IPO ready
3,000,000+
Month 36
Retention & Churn Analysis
Month 1
Limited initial value
72% retained
28% churn
Month 3
Feature adoption
82% retained
18% churn
Month 6
Habit formation
92% retained
8% churn
Month 12
High engagement
96% retained
4% churn
Growth Summary & Outlook
- ✅ On track for Phase 1 – 3x user growth by Month 6
- ✅ Strong unit economics – 14.3:1 LTV:CAC ratio indicates sustainable growth
- ✅ Revenue diversification – 4 streams reducing dependency on single channel
- ✅ Efficient acquisition – Organic and referral bringing lowest CAC ($8-12)
- ✅ Healthy retention – 92%+ retention by Month 6 cohort
- ✅ Clear scaling path – 24-month roadmap to IPO readiness at 3M+ users